The most sacred site in Islam is tweeting

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An account named after Islam’s most sacred site has joined Twitter and it has its own emoji.

The Kaaba, which means “cube” in English, is a stone building located in the centre of the Grand Mosque in Mecca, Saudi Arabia.

It serves as the “qibla”, the direction that all Muslims across the world face during prayer.

@HolyKaaba started tweeting under the guise of the ancient structure on Tuesday as two million Muslims arrived in Mecca for the annual Hajj pilgrimage. As part of the Hajj, pilgrims are required to walk around the Kaaba seven times, a ritual known as the “tawaf”.

On Thursday, @HolyKaaba’s live Periscope video showing officials changing the “kiswa” – the black and gold silk curtain draped over the Kaaba – attracted more than 14,000 views and 400 retweets.

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The Kaaba is a cube-shaped building at the centre of Mecca’s Grand Mosque

As might be expected from Islam’s holiest site, the Kaaba’s communications have so far stuck to a serious tone.

Skip Twitter post by @HolyKaaba

End of Twitter post by @HolyKaaba

The Kaaba’s foray into Twitter – a community not known to harvest the most spiritual opinions – began two days ago with a simple statement about itself: “The Kaaba – peace symbol of Islam”.

Followers responded with blessings and verses from the Koran.

Skip Twitter post by @AliAlSuroor

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